Frequently asked

Questions contractors ask before booking.

Everything you need to know about working with Fieldline — what we do, how we work, and how to get started.

What does Fieldline do for contractors?+
Fieldline is a marketing agency built for trades and home-services contractors — painters, roofers, plumbers, HVAC, electricians, concrete, drywall, and landscaping companies. We build and run the systems that get you found on Google, turn missed calls into booked jobs, and keep your online reputation working for you, so you can stay on the tools instead of chasing marketing.
What services does Fieldline offer?+
Website design and development, SEO and GEO (generative engine optimization — showing up in AI search results like ChatGPT and Google AI Overviews), Google Business Profile management, systems and process documentation, and online reputation management.
Does Fieldline use AI to do the work?+
We help contractors implement AI in their own business — things like missed-call text-back, automated follow-up, and review requests — so you get time back for the work that actually needs you on-site, not in the office.
What is GEO (generative engine optimization) and why does it matter?+
GEO is optimizing your online presence so AI tools like ChatGPT, Perplexity, and Google's AI Overviews recommend your business when someone asks for a contractor in your area. It's the newer sibling of SEO — as more homeowners ask AI assistants instead of typing a search, showing up there matters as much as ranking on Google.
What areas does Fieldline serve?+
Kansas City metro and Florida's Gulf Coast (Tampa/Sarasota area).
What trades does Fieldline work with?+
Painters, roofers, plumbers, HVAC, electricians, concrete, drywall, and landscaping companies — generally contractors doing $300K to $5M in annual revenue who need their marketing and back-office systems handled without adding headcount.
How is Fieldline different from a typical marketing agency?+
Fieldline is built by a former contractor and active project manager with 15+ years in learning and development and hands-on construction experience — not a tech company that read about construction.
How do I get started?+
Book a free 30-minute audit and Fieldline will show you exactly where your business is losing leads online — no obligation.

Still have questions?

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