Done-for-you back office for the trades

Built for the trades.

Stay in the field.

We’ll handle the office.

You’re great at your trade. But estimates, scheduling, invoices, follow-ups, and customer calls don’t complete themselves. Fieldline handles the business behind the work so you can stay focused on the work itself.

You didn’t start this business to become an office manager. Let us handle the calls, the paperwork, and the marketing — so you can get back to the work you’re actually good at.

Book a free auditSee the problem →
A tired contractor sits on the tailgate of his work truck at dusk, phone in hand, an unfinished framed house behind him.
27%

of inbound calls go unanswered

85% of those callers never try again

78%

of customers hire the first business to respond

not the best one — the first one

$177B

lost to miscommunication in construction

every year, across the industry

67%

of homeowners say communication

decides who they hire

“I’ve never met a contractor who got into the trades because he loved paperwork. I have met hundreds who were losing evenings and weekends trying to keep up with it.”
— Tim, founder
The real problem

Three moments where every project breaks down.

It’s almost never the work itself. It’s the communication, the follow-through, and the infrastructure around it — before, during, and after.

Before

The job lost before it starts

Contractors who respond in 5 minutes are 100× more likely to reach a lead than those who wait 30. The average contractor takes 47 hours to respond. By then, the job is gone.

27% of inbound calls go unanswered — 85% of those callers never try again
78% of customers hire the first business to respond, not the best one
A quote requested Monday, sent eleven days later — the job was already given away
48% of contractors never follow up after sending a quote, even though most sales need 5+ touches
During

Where the relationship breaks down

Poor communication costs the construction industry $177 billion a year. On your job, it shows up as a scope dispute nobody wrote down, a daily update that never came, an RFI that sat for 10 days.

Client texts, waits 48 hours, gets back “yep” — the anxiety turns into tension, and the referral quietly disappears
Scope changes on site with nothing written down — then becomes a dispute at invoice time
The average RFI sits unanswered for 9.7 days, and 22% are never answered at all
Great work, exhausting experience — the client doesn’t refer you, and doesn’t come back
After

The relationship that evaporates

91% of homeowners read Google reviews before hiring, and 70% will leave one if you ask. Most contractors drive away without asking. Six months later, the client can’t remember your name — and the competitor with 90 Google reviews gets the next call.

Only 9% of contractors ask for a Google review after every job
A single, well-timed Google review request lifts the response rate to 68%
Every Google review you don’t ask for is a compounding loss — reputation is inventory
The competitor with half the skill and a system that asks after every job wins the next call
The fourth gap

The first three gaps cover the job itself. This is the fourth gap: before the job even exists.

A couple leans over house plans and blueprints spread across a kitchen table, pointing at the renovation they want to build.Before the job exists
Chapter 0404

The work nobody sees you missing

A homeowner searches “contractor near me” an average of eleven times before they call anyone. If you’re not on page one, you were never in the running — the job was lost before your phone had a chance to ring.

  • 87% of homeowners research a contractor online before they pick up the phone
  • Businesses with 10+ published pages get 55% more site visits than those with fewer than 5
  • The average trades website hasn’t been touched in over two years — and Google notices
  • A slow-loading site loses more than half its visitors in the first three seconds

This is where Digital Presence comes in — so the next homeowner searching finds you first.

By the numbers

The data behind every pain point.

Every statistic below is sourced. Independent research is marked ✓. The problem is documented — and it’s costing everyone in the chain.

// For the Tradesman
100×

More likely to connect with a lead in 5 minutes vs. 30. Odds of qualifying drop 80% after the first hour.

✓ MIT Lead Response Study · Harvard Business Review · 2011

78%

Of customers buy from the first business to respond. Speed wins more jobs than quality when quality is unknown.

✓ MIT Lead Response Management Study · Dr. James Oldroyd

50%

Of construction businesses fail within five years. Cash flow, poor operations, and lack of systems — not lack of skill.

✓ U.S. Bureau of Labor Statistics · BDM Program

48%

Of contractors never follow up after sending a quote. 80% of sales require five or more contacts to close.

✓ Invesp / RAIN Group Sales Research

// For the GC
$177B

Lost annually to rework, conflict, and hunting for project data. Poor communication drives 26% of it — $46B a year.

✓ FMI Corporation & PlanGrid · “Construction Disconnected” · 2018

9.7 days

Median RFI response time. 22% of RFIs are never answered at all. Average cost per RFI: $1,080 in labor alone.

✓ Navigant Construction Forum · 1,362 Projects · 2013

35%

Of every worker’s week — nearly two full days — is non-optimal: rework, miscommunication, hunting for information.

✓ FMI / PlanGrid “Construction Disconnected” · 2018

92%

Of construction firms can’t fill skilled positions. 45% say shortages caused project delays — the leading cause cited.

✓ AGC of America & NCCER · Workforce Survey · 2025

// For the Client
67%

Of homeowners say better communication is the deciding factor between two contractors — above price, reviews, or experience.

✓ Roofing Contractor / ROOFLE Homeowner Survey · 2025

38%

Cite poor communication as their #1 contractor frustration — nearly twice the 21% who say higher-than-expected cost.

✓ FIELDBOSS HVAC Consumer Survey · 1,000 Homeowners · 2025

91%

Of homeowners check online reviews before choosing a contractor. 43% of contractors don’t respond to a single review.

✓ Clear Seas Research for ACHR News · 2024

5–9%

Revenue increase per one-star improvement in online rating — driven by independent businesses, not chains. Reputation is a revenue line.

✓ Michael Luca · Harvard Business School · HBS WP 12-016 · 2016

Independent research · Vendor-sourced figures attributed explicitly · Full citations on request

The real comparison

What it costs to build this team any other way.

Most $500K–$5M trades companies need all of this. None of them can afford to hire for it.

RoleWhat they handleAnnual cost
COO / Operations DirectorSystems, processes, daily operations, team accountability$90K–$140K
CMO / Marketing ManagerVisibility, content, campaigns, Google, reputation$70K–$110K
CTO / Technology DirectorTool selection, AI implementation, team training$100K–$160K
Office Manager / AdminEstimates, proposals, scheduling, customer comms$45K–$65K
Business Coach / AdvisorPipeline clarity, job costing, growth strategy$20K–$50K
Fieldline — all fiveEverything above. Done for you. Built for the trades.$450–$1,200/mo

A $1M trades business spends $325K–$525K to staff these five roles. Fieldline delivers the same outcome for less than 2% of that cost.

What we do

Five roles. One partner.

Your COO runs operations. Your CMO handles marketing. Your CTO manages technology. Your advisor grows the business. We do all of it.

01 // Operations — Your COO

Run the business daily

The engine that handles everything every day — so you stay on the job without the business falling apart behind you.

  • A real person answers your phone and texts 24/7
  • AI receptionist that qualifies and books leads
  • Estimates drafted from a voice memo
  • Automatic quote follow-up until they decide
  • Change orders and daily notes drafted on site
02 // Marketing — Your CMO

Stay visible between jobs

The marketing department you never hired — content, Google presence, reputation, and keeping past customers coming back.

  • Weekly social content from your job photos
  • Google Business Profile managed and active
  • Google review automation after every finished job
  • Email and SMS campaigns to past customers
  • Seasonal campaigns before the rush hits
03 // Technology — Your CTO

Implement and run your tech

Tool selection, system integration, and AI training for every person in your company — built for your trade.

  • Technology stack selected and integrated for you
  • Owner, office, and estimator AI fluency
  • Crew lead workflows and documentation
  • Bilingual training — English, Spanish, Portuguese
04 // Operating Playbook — COO on Paper

The manual your business needs to scale

Most trades companies run on the owner’s memory. We build the documented systems that let a business grow — without him in every decision.

  • SOPs for every role and workflow
  • Onboarding playbooks so new crew ramps fast
  • Management guides for crew leads and supervisors
  • The foundation that lets you hire, delegate, and exit
05 // Business Growth — Your Advisor

Focus on the business, not just the work

Clarity on the pipeline, the margins, and what it actually takes to scale — so you build a real company, not just a demanding job.

  • Pipeline visibility — always know what’s coming
  • Job costing clarity — know which work is profitable
  • Scaling roadmap — a real plan for what growth requires
  • Monthly strategy session with Tim
  • Quarterly growth review and adjustment
Our story

More than 20 years in the trades.

Tim, founder of Fieldline

Tim Fraim

Founder, Fieldline

I’ve spent more than 20 years in construction.

As a general contractor, I’ve worked alongside some of the best electricians, plumbers, painters, framers, and carpenters you’ll ever meet. They take incredible pride in their craft. They’re the first to arrive, the last to leave, and the reason great projects get built. But I’ve watched too many of them lose their evenings and weekends trying to keep up with the business behind the work.

Calls answered from the truck. Estimates sent after dinner. Invoices that never go out. Referrals forgotten. Not because they aren’t great at what they do, but because they’re trying to run a business between job sites.

I started Fieldline because I knew there had to be a better way.

The first contractor I helped was a fourth-generation carpenter with a two-year waitlist. He didn’t need another software subscription. He needed someone to handle the work behind the work.

So I built him a back office.

Real people answering phones, following up on estimates, sending invoices, scheduling jobs, and keeping his business moving while he stayed focused on the field.

Today, that’s Fieldline.

We help contractors build stronger businesses without sacrificing the life they’re working so hard to build.

Plans

Start where you are. Grow as you need.

Every plan is done-for-you. We build it, run it, and optimize it.

Baseline

Get the basics running

$450

per month

Setup included · No long-term contract

  • Missed-call text-back & AI receptionist
  • Lead & estimate follow-up
  • Estimates from voice memo
  • Google review automation
  • Monthly performance report
Get started
Most chosen
Full Field

Run the whole business

$1,200

per month

+ $1,000 setup · Best for established businesses

  • Everything in Baseline
  • Social content & Google Business Profile management
  • Email & SMS campaigns to past customers
  • Reputation management & Google review responses
  • AI team training — all roles
  • Monthly strategy session
Get started
Digital Presence

Build a real business

$650

per month

+ $1,000 setup · For companies ready to grow

  • Everything in Full Field
  • Operating Playbook & SOPs
  • Management & onboarding manuals
  • Business growth advisory
  • Pipeline & job-costing clarity
  • Quarterly growth review
Get started

Operating Playbook available as standalone · AI Training available as standalone

Free resource

Not ready to talk? Start with the numbers.

The Contractor’s Google Review Scorecard — six stats that explain why reviews are revenue, plus the review request script we use. No cost, no pitch.

No spam. Unsubscribe anytime. We never share your email.

Results

In their own words.

★★★★★

“I missed a call on a roof. The system texted them back, they replied, and by the time I climbed down it was a scheduled walkthrough. $9,000 job I would have lost.”

Mike R. — Roofing

★★★★★

“I used to build every estimate at night. Now I talk it on the drive home and it’s done before I pull in. I don’t know how I did it the other way for 15 years.”

James G. — Painting

★★★★★

“The operating manual changed how I run my crews. New guys know what’s expected on day one. I don’t have to be on every job to make sure things get done right.”

Chad M. — Landscaping & Hardscape

Results are illustrative examples of expected outcomes. Individual results vary.

How it works

We build it. You run the job.

01 / Audit

Free business audit

30 minutes. We look at your lead flow, operations, team, and where growth is stuck. You get a clear picture — even if you don’t move forward.

02 / Build

We build your systems

Custom to your trade. Live within 10 days. Connects to the software you already use. You don’t touch any settings or learn anything new.

03 / Grow

We run and optimize it

Monthly reporting, ongoing tuning, and a standing strategy session. As your business grows, the systems grow with it.

Frequently asked

Questions contractors ask before booking.

What does Fieldline actually do for a trades business?
Fieldline runs the back office for contractors and trades businesses: answering leads, following up on estimates, keeping jobsite communication tight, generating Google reviews, and handling the day-to-day admin work that eats a crew’s week.
Who is Fieldline built for?
Owner-operators and small crews in trades and construction — remodelers, plumbers, electricians, HVAC, roofers, general contractors — who are losing jobs to slow response times or losing evenings and weekends to paperwork.
Does Fieldline make live phone calls for me?
No. Every service is delivered digitally — text, email, review invites, follow-up sequences, and admin work. Fieldline never makes live phone calls on your behalf.
How fast will leads get a response after Fieldline is set up?
Inbound leads and missed calls get an automated response within seconds, followed by structured follow-up until they book, decline, or go quiet. That first-touch speed is what closes the gap between winning and losing a job.
How much does Fieldline cost?
Baseline starts at $450/month. Digital Presence is $650/month. Full Field is $1,200/month. Pricing is flat monthly — no per-lead or per-user fees.
How long does it take to get set up?
Most contractors are live within a week of the audit call. The audit itself is free and takes about 30 minutes.
What happens on the audit call

30 minutes. No sales pitch. You keep the findings either way.

01

We look at how inbound leads and missed calls are handled today — and how long a homeowner waits before hearing back.

02

We check your Google presence: reviews, response rate, and whether you show up when someone searches “contractor near me.”

03

You get a plain-English list of what’s costing you jobs and what fixing it looks like. No slide deck, no pressure to buy.

Don’t wait another week

Every day you wait is another lead going to voicemail.

And another homeowner finding your competitor online first. Book a free 30-minute audit and we’ll show you exactly where you’re losing jobs and money — and what fixing it looks like.

Book a free auditSee the plans →

Free · 30 minutes · No pressure

See where you’re losing jobs

Book audit
or call 816-300-1796