Do you build websites, or just do marketing?

Both. Your website is the foundation everything else points to. We build it, keep improving it, and connect it to the Google visibility, reputation, and follow-up that bring in work.

What’s the difference between SEO and this ‘AI search’ thing?

SEO helps you show up in Google search and the map pack. AI search work helps your business get recommended when someone asks ChatGPT or Google AI who to hire. You need both because homeowners now search both ways.

Do you do the back-office and automation work too?

Yes, for existing clients. It is not where we start. First we fix the marketing foundation. Then, when it makes sense, we can help with the digital back-office work that keeps new growth from creating more chaos.

Do you help us actually use AI, or do you just do our marketing with AI?

We train your team to use AI on real tasks that eat their week—voice-to-text estimating, drafting job notes, and organizing information. We don’t use AI to secretly do your marketing work. Every deliverable is built specifically for your business.

What does ‘Systems & Processes’ actually mean?

Project-start SOPs, clear ways to communicate with clients, and documentation your crew leads can actually follow. The goal is simple: jobs should not depend on you being personally involved in every decision.

Who is Fieldline built for?

Owner-operators and small crews in trades and construction — remodelers, plumbers, electricians, HVAC, roofers, general contractors — who are losing jobs to slow response times or losing evenings and weekends to paperwork.

Does Fieldline make live phone calls for me?

No. Every service is delivered digitally — text, email, review invites, follow-up sequences, and admin work. Fieldline never makes live phone calls on your behalf.

How fast will leads get a response after Fieldline is set up?

Inbound leads and missed calls get an automated response within seconds, followed by structured follow-up until they book, decline, or go quiet. That first-touch speed is what closes the gap between winning and losing a job.

How much does Fieldline cost?

Baseline starts at $450/month. Digital Presence is $650/month. Full Field is $1,200/month. Pricing is flat monthly — no per-lead or per-user fees.

How long does it take to get set up?

Most contractors are live within a week of the audit call. The audit itself is free and takes about 30 minutes.

Marketing agency for contractors

Marketing for contractors — websites, Google, AI search, and reputation.

Be the contractor they find, trust, and call. Fieldline builds the marketing foundation that puts your business in front of the right customers and turns attention into work.

Book a free audit See the problem →

27%

of inbound calls go unanswered

85% of those callers never try again

78%

of customers hire the first business to respond

not the best one — the first one

$177B

lost to miscommunication in construction

every year, across the industry

67%

of homeowners say communication

decides who they hire

“I’ve never met a contractor who got into the trades because he loved paperwork. I have met hundreds who were losing evenings and weekends trying to keep up with it.”

— Tim, founder

The real problem

Three moments where every project breaks down.

It’s almost never the work itself. It’s the communication, the follow-through, and the infrastructure around it — before, during, and after.

Before

The job lost before it starts

Contractors who respond in 5 minutes are 100× more likely to reach a lead than those who wait 30. The average contractor takes 47 hours to respond. By then, the job is gone.

27% of inbound calls go unanswered — 85% of those callers never try again

78% of customers hire the first business to respond, not the best one

A quote requested Monday, sent eleven days later — the job was already given away

48% of contractors never follow up after sending a quote, even though most sales need 5+ touches

During

Where the relationship breaks down

Poor communication costs the construction industry $177 billion a year. On your job, it shows up as a scope dispute nobody wrote down, a daily update that never came, an RFI that sat for 10 days.

Client texts, waits 48 hours, gets back “yep” — the anxiety turns into tension, and the referral quietly disappears

Scope changes on site with nothing written down — then becomes a dispute at invoice time

The average RFI sits unanswered for 9.7 days, and 22% are never answered at all

Great work, exhausting experience — the client doesn’t refer you, and doesn’t come back

After

The relationship that evaporates

91% of homeowners read Google reviews before hiring, and 70% will leave one if you ask. Most contractors drive away without asking. Six months later, the client can’t remember your name — and the competitor with 90 Google reviews gets the next call.

Only 9% of contractors ask for a Google review after every job

A single, well-timed Google review request lifts the response rate to 68%

Every Google review you don’t ask for is a compounding loss — reputation is inventory

The competitor with half the skill and a system that asks after every job wins the next call

The fourth gap

The first three gaps cover the job itself. This is the fourth gap: before the job even exists.

A couple leans over house plans and blueprints spread across a kitchen table, pointing at the renovation they want to build.

Chapter 0404

The work nobody sees you missing

A homeowner searches “contractor near me” an average of eleven times before they call anyone. If you’re not on page one, you were never in the running — the job was lost before your phone had a chance to ring.

87% of homeowners research a contractor online before they pick up the phone
Businesses with 10+ published pages get 55% more site visits than those with fewer than 5
The average trades website hasn’t been touched in over two years — and Google notices
A slow-loading site loses more than half its visitors in the first three seconds

This is where Digital Presence comes in — so the next homeowner searching finds you first.

By the numbers

The data behind every pain point.

Every statistic below is sourced. Independent research is marked ✓. The problem is documented — and it’s costing everyone in the chain.

// For the Tradesman

100×

More likely to connect with a lead in 5 minutes vs. 30. Odds of qualifying drop 80% after the first hour.

✓ MIT Lead Response Study · Harvard Business Review · 2011

78%

Of customers buy from the first business to respond. Speed wins more jobs than quality when quality is unknown.

✓ MIT Lead Response Management Study · Dr. James Oldroyd

50%

Of construction businesses fail within five years. Cash flow, poor operations, and lack of systems — not lack of skill.

✓ U.S. Bureau of Labor Statistics · BDM Program

48%

Of contractors never follow up after sending a quote. 80% of sales require five or more contacts to close.

✓ Invesp / RAIN Group Sales Research

// For the GC

$177B

Lost annually to rework, conflict, and hunting for project data. Poor communication drives 26% of it — $46B a year.

✓ FMI Corporation & PlanGrid · “Construction Disconnected” · 2018

9.7 days

Median RFI response time. 22% of RFIs are never answered at all. Average cost per RFI: $1,080 in labor alone.

✓ Navigant Construction Forum · 1,362 Projects · 2013

35%

Of every worker’s week — nearly two full days — is non-optimal: rework, miscommunication, hunting for information.

✓ FMI / PlanGrid “Construction Disconnected” · 2018

92%

Of construction firms can’t fill skilled positions. 45% say shortages caused project delays — the leading cause cited.

✓ AGC of America & NCCER · Workforce Survey · 2025

// For the Client

67%

Of homeowners say better communication is the deciding factor between two contractors — above price, reviews, or experience.

✓ Roofing Contractor / ROOFLE Homeowner Survey · 2025

38%

Cite poor communication as their #1 contractor frustration — nearly twice the 21% who say higher-than-expected cost.

✓ FIELDBOSS HVAC Consumer Survey · 1,000 Homeowners · 2025

91%

Of homeowners check online reviews before choosing a contractor. 43% of contractors don’t respond to a single review.

✓ Clear Seas Research for ACHR News · 2024

5–9%

Revenue increase per one-star improvement in online rating — driven by independent businesses, not chains. Reputation is a revenue line.

✓ Michael Luca · Harvard Business School · HBS WP 12-016 · 2016

Independent research · Vendor-sourced figures attributed explicitly · Full citations on request

The real comparison

What it costs to build this team any other way.

Most $500K–$5M trades companies need all of this. None of them can afford to hire for it.

Role	What they handle	Annual cost
COO / Operations Director	Systems, processes, daily operations, team accountability	$90K–$140K
CMO / Marketing Manager	Visibility, content, campaigns, Google, reputation	$70K–$110K
CTO / Technology Director	Tool selection, AI implementation, team training	$100K–$160K
Office Manager / Admin	Estimates, proposals, scheduling, customer comms	$45K–$65K
Business Coach / Advisor	Pipeline clarity, job costing, growth strategy	$20K–$50K
Fieldline — all five	Everything above. Done for you. Built for the trades.	$450–$1,200/mo

A $1M trades business spends $325K–$525K to staff these five roles. Fieldline delivers the same outcome for less than 2% of that cost.

What we do

Build the foundation. Then make it visible.

Fieldline is a marketing agency for contractors. We connect the website, search visibility, AI tools, and follow-through that turn attention into work.

01 // Website Design, Build & Optimization

The site everything else points to.

A clear, fast website that makes it easy to trust you and take the next step.

Built around the jobs you want
Fast, clear, and easy to use on a phone

Be the answer when customers search.

Get found in Google’s map pack and recommended when customers ask ChatGPT or Google AI.

Google Business Profile management
Local and AI search visibility

Put AI to work in your business.

We help you train your team on the one task eating their week—not sell you a chatbot or hand you a generic course.

Training for owners, office staff, and estimators
Tools shaped around your real work

Build a business that can run without you holding it up.

Project-start SOPs, communication systems, and job documentation your crew leads can actually follow.

Consistent project starts across every crew
Clear client communication and jobsite documentation

Turn trust into booked jobs.

Google reviews, fast response, and steady follow-up that help good leads choose you.

Google review requests after finished jobs
Lead response and estimate follow-up

Support behind the marketing

Once the foundation is working, we can help with the digital back-office work that keeps growth from creating more chaos.

Back-office automation
Jobsite communication and operating playbooks
Bookkeeping support

A systems problem, not a discipline problem

Most owners are the bottleneck in their own business without realizing it. If two crew leads run a job two different ways, if nothing’s written down, or if you can’t take a week off without everything backing up, the problem is the system.

We build project-start SOPs, communication protocols, and job documentation that let your crews work consistently—and let you actually step back.

Our story

More than 20 years in the trades.

Tim Fraim

Founder, Fieldline

I’ve spent more than 20 years in construction.

As a general contractor, I’ve worked alongside some of the best electricians, plumbers, painters, framers, and carpenters you’ll ever meet. They take incredible pride in their craft. They’re the first to arrive, the last to leave, and the reason great projects get built. But I’ve watched too many of them lose their evenings and weekends trying to keep up with the business behind the work.

Calls answered from the truck. Estimates sent after dinner. Invoices that never go out. Referrals forgotten. Not because they aren’t great at what they do, but because they’re trying to run a business between job sites.

I started Fieldline because I knew there had to be a better way.

The first contractor I helped was a fourth-generation carpenter with a two-year waitlist. He didn’t need another software subscription. He needed someone to handle the work behind the work.

So I built him a back office.

Real people answering phones, following up on estimates, sending invoices, scheduling jobs, and keeping his business moving while he stayed focused on the field.

Today, that’s Fieldline.

We help contractors build stronger businesses without sacrificing the life they’re working so hard to build.

Plans

Start where you are. Grow as you need.

Every plan is done-for-you. We build it, run it, and optimize it.

Baseline

Get the basics running

$450

per month

Setup included · No long-term contract

Missed-call response setup
Lead & estimate follow-up
Estimates from voice memo
Google review automation
Monthly performance report

Get started

Most chosen

Full Field

Run the whole business

$1,200

per month

+ $1,000 setup · Best for established businesses

Everything in Baseline
Social content & Google Business Profile management
Email & SMS campaigns to past customers
Reputation management & Google review responses
AI training for your team — all roles
Monthly strategy session

Get started

Digital Presence

Build a real business

$650

per month

+ $1,000 setup · For companies ready to grow

Everything in Full Field
Operating Playbook & SOPs
Management & onboarding manuals
Business growth advisory
Pipeline & job-costing clarity
Quarterly growth review

Get started

Operating Playbook available as standalone · AI Training available as standalone

Free resource

Not ready to talk? Start with the numbers.

The Contractor’s Google Review Scorecard — six stats that explain why reviews are revenue, plus the review request script we use. No cost, no pitch.

Results

In their own words.

★★★★★

“I missed a call on a roof. The system texted them back, they replied, and by the time I climbed down it was a scheduled walkthrough. $9,000 job I would have lost.”

Mike R. — Roofing

★★★★★

“I used to build every estimate at night. Now I talk it on the drive home and it’s done before I pull in. I don’t know how I did it the other way for 15 years.”

James G. — Painting

★★★★★

“The operating manual changed how I run my crews. New guys know what’s expected on day one. I don’t have to be on every job to make sure things get done right.”

Chad M. — Landscaping & Hardscape

Results are illustrative examples of expected outcomes. Individual results vary.

How it works

We build it. You run the job.

01 / Audit

Free business audit

30 minutes. We look at your lead flow, operations, team, and where growth is stuck. You get a clear picture — even if you don’t move forward.

02 / Build

We build your systems

Custom to your trade. Live within 10 days. Connects to the software you already use. You don’t touch any settings or learn anything new.

03 / Grow

We run and optimize it

Monthly reporting, ongoing tuning, and a standing strategy session. As your business grows, the systems grow with it.

Frequently asked

Questions contractors ask before booking.

Do you build websites, or just do marketing?: Both. Your website is the foundation everything else points to. We build it, keep improving it, and connect it to the Google visibility, reputation, and follow-up that bring in work.
What’s the difference between SEO and this ‘AI search’ thing?: SEO helps you show up in Google search and the map pack. AI search work helps your business get recommended when someone asks ChatGPT or Google AI who to hire. You need both because homeowners now search both ways.
Do you do the back-office and automation work too?: Yes, for existing clients. It is not where we start. First we fix the marketing foundation. Then, when it makes sense, we can help with the digital back-office work that keeps new growth from creating more chaos.
Do you help us actually use AI, or do you just do our marketing with AI?: We train your team to use AI on real tasks that eat their week—voice-to-text estimating, drafting job notes, and organizing information. We don’t use AI to secretly do your marketing work. Every deliverable is built specifically for your business.
What does ‘Systems & Processes’ actually mean?: Project-start SOPs, clear ways to communicate with clients, and documentation your crew leads can actually follow. The goal is simple: jobs should not depend on you being personally involved in every decision.
Who is Fieldline built for?: Owner-operators and small crews in trades and construction — remodelers, plumbers, electricians, HVAC, roofers, general contractors — who are losing jobs to slow response times or losing evenings and weekends to paperwork.
Does Fieldline make live phone calls for me?: No. Every service is delivered digitally — text, email, review invites, follow-up sequences, and admin work. Fieldline never makes live phone calls on your behalf.
How fast will leads get a response after Fieldline is set up?: Inbound leads and missed calls get an automated response within seconds, followed by structured follow-up until they book, decline, or go quiet. That first-touch speed is what closes the gap between winning and losing a job.
How much does Fieldline cost?: Baseline starts at $450/month. Digital Presence is $650/month. Full Field is $1,200/month. Pricing is flat monthly — no per-lead or per-user fees.
How long does it take to get set up?: Most contractors are live within a week of the audit call. The audit itself is free and takes about 30 minutes.

What happens on the audit call

30 minutes. No sales pitch. You keep the findings either way.

We look at how inbound leads and missed calls are handled today — and how long a homeowner waits before hearing back.

We check your Google presence: reviews, response rate, and whether you show up when someone searches “contractor near me.”

You get a plain-English list of what’s costing you jobs and what fixing it looks like. No slide deck, no pressure to buy.

Don’t wait another week

Every day you wait is another lead going to voicemail.

And another homeowner finding your competitor online first. Book a free 30-minute audit and we’ll show you exactly where you’re losing jobs and money — and what fixing it looks like.

Book a free audit See the plans →